According to our Poll*, 42% of US adults admit to having had a Psychic or a Tarot Card reading.
Between 24th and 29th January 2019, PsychicGuild.com surveyed almost 3,000 US adults about their experiences with Psychic and Tarot Readings. PsychicGuild wanted to gain further understanding of the popularity of such readings as well as their importance in relation to the popularity of the industry as a whole. Our results show that a surprising 42% of US adults admit to having had a Psychic or a Tarot Card reading.
See the full breakdown of results below.
Further broken down, the split shows that almost 24% have had a tarot card reading in comparison to 18.5% having had a Psychic Reading.
IBISWorld provides some powerful statistics on the state of the Psychic market over the past five years. The US industry has grown by 2% and had reached revenue of $2bn by 2018. The number of active businesses grew by 1.6% and the number of employees by 1.4%. People are clearly asking more than enough questions on the topic for industry growth to be a certainty in the future of society as it currently stands.
Adam Grunwerg, Partner, at Psy Ventures Ltd., owner of flagship site PsychicGuild.com advises, “These results show a staggering demand for psychic services in the US, far bigger than we anticipated. What’s further interesting is the large proportion of male respondents (36%) that admitted to having had a psychic reading, given that the industry that predominantly markets itself to a female audience”
The Demographic Breakdown
Looking at the poll results on a more granular level, as shown below, we are able to pick out some trends, whether they are expected or otherwise. The overwhelming result, however, is that Tarot readings appear to be the more popular choice.
Row 1 = Tarot Card reading data
Row 2 = Psychic Reading data
The Male/Female Divide
Perhaps it is not surprising that the gender divide is biased towards the female. 48% of the female sample who have had a reading of either kind are female, versus 36% being male. When it comes to Tarot readings, the gender gap is higher at 7%, whereas with Psychic readings, the divide is lower at 5%.
Extrapolating the age-related data also brings some interesting results. Those under the age of twenty-five appear somewhat skeptical, according to our findings, with just 14% having had a Psychic reading. On the opposite end of the scale, those who fall into the over fifty-five bracket also provide us with lower percentages. This could well have to do with how society viewed this niche in the mid to late 20th Century, but that is to be explored another time. The age group the most likely to have had a reading is absolutely the thirty-five to forty-five, 27% of whom have had a Tarot reading and 22% of whom have had a Psychic reading.
As expected, in summary, our results show a huge and increasing popularity in the niche.
*The total sample size was 2,797 adults. Fieldwork was undertaken between 24th – 29th January 2019. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).